Creating a brand for the future of Web3 and crypto


BXX Token is a product by Baanx whose vision is to imagine a world where you can swap crypto for free, remit across the globe for free and earn rewards.

The challenge

Trust is the bedrock of any successful brand and holds even greater importance in the crypto industry. Given the decentralised nature of cryptocurrencies and the potential risks associated with web3 users must have confidence in the reliability and security of a crypto brand. As a new product BBX Token needed to ensure that its users had a deep connection and trusted what was on offer.

The Solution

In this ever-evolving landscape Wondrous were task with building a strong visual identity to communicatethe the BXX Token vision. An icon with a double meaning, four ‘tokens’ separated by an X combined with an industrial, tech typeface was created to represent the flexibility of Web3 and crypto future. this logo showcases the flexibility of Web3 and the crypto future. Using colourways with an Ultraviolet hue conveys technology, movement and expansion.


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